Set in Vancouver’s Granville Street, this studio examinedthe shifting identity of retail architecture in an era shaped by digitalinnovation, changing consumer habits, and urban redevelopment. Drawing fromcase studies like OMA’s Prada Epicenters—where architecture becomes anextension of brand identity—the studio framed retail as both a spatial andcultural platform. Students explored a wide spectrum of retail typologies, fromhigh-end fashion to everyday services like cafés and grocery stores, which increasinglyadopt experiential strategies through pop-ups, installations, andcommunity-focused programming. The studio emphasized branding, narrative, andthe role of design in shaping how we interact with and assign value topublic-facing commercial spaces.

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